Nov 2020 - Present

1**: Meet educators where they are.**

Familiarity is important. Aula asks educators to adopt a brand new software platform and at the same time change how they teach. Culture change comes incrementally, and we won't let perfect get in the way of improvement.

2**: Save educators time.**

We make educators more efficient so that they can reinvest that time into their teaching, research, or somewhere else. In a world with a million priorities, we never ask for time that doesn't pay itself back tenfold.

3**: Celebrate simplicity.**

Educator life is filled with information overload. We celebrate simplicity so educators can focus less on tech and more on teaching.

June 2020 - Oct 2020

1: Save people time.

We make educators more efficient so that they can reinvest that time into their teaching, research, or somewhere else. We make students more efficient so they can focus on learning. In a world with a million priorities, we never ask for time that doesn't pay itself back tenfold.

2: Cut through the noise.

Student and educator life is filled with information overload. We celebrate simplicity and add context to everything, compelling our users to do the same.

3: Only 1 click away from other people.

The learning experience is richer when surrounded by others, so nothing in Aula is more straightforward than connecting with those around you.

4**: Meet students where they are.**

Student life is diverse, complex, and always changing. Aula is there, with the right context, when you need it: your laptop during class, your phone during your commute to work, and everywhere in-between.

5**: All learning is digital.**

No learning happens exclusively face-to-face anymore. We will not accept “that happens in the classroom” without considering how we can make it better through Aula.